Bee'-Jay has been catching catfish since 1950
Bee'Jay has been catching catfish since 1950 when two brothers, Rudy and Bob Zurbuchen, in North Kansas City came up with the formula still used today. Bee'-Jay is one of the oldest catfish baits on the market. There must be a reason.
Rudy Zurbuchen was a legend in the bait business. A natural fisherman, he spent countless hours with his brother concocting formulas to attract catfish. They tested them in streams and rivers. While they were living in North Kansas city, they hit on a winner. They called it Bee'-Jay. The "B" stood for Bob, and the "J" was for Junior, which is what everyone called Rudy as a boy. Rudy bought Bob out in the mid-50s and built the business.
Bee-Jay Carp Baits
It's now available in two other scents, Blood and Garlic. "Which one is best?" you ask. That depends on what day it is and who you ask. We have customers that swear by all three formulas. Most still prefer the original, but others make blood or garlic their favorite.
On any given day, one formula will work better than the others some of our die-hard Bee'-Jay customers tell us. They remind us that people don't eat the same thing every day. Fish are the same way they believe.
The cheese-based bait comes in a 14-ounce jar and smells "indescribably bad, like something cheesy and salty crawled inside the jar and died."
Possessing a consistency somewhere between peanut butter and cookie dough, Bee'-Jay is rolled into a pear-shaped ball and stuck on a three pronged, or treble, hook. The "putrid pate" is made with more than a dozen secret ingredients that are fourulated to trigger a catfish's appetite.
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Mike Schultz & Don Leupold, both outdoorsmen and business men, purchased the company in 2012 and continue to us the traditional original recipes that have made this product know to fishermen worldwide. Their goal is to carry on the Bee'-Jay tradition by producing quality fishing products so families and fishermen alike can create lasting memories for generations to come.
Their research team has developed a new Dip Bait in two flavors with the same fish catching ability as the original dough baits and a Carp Bait.
***Helpful Shipping Tips***
If you are looking to maximize your freight we can do the following combinations for you through the USPS. Med. Flat Rate Box $11.30 will hold up to 6 jars. Large Flat Rate Box $15.80 will hold up to 9 jars. We will still ship via UPS or FedEx for you if it is less than the Flat Rate Charge from the USPS.
The post office introduced a new regional flat rate box recently. Since that time, many of our customers have seen the shipping charges be less that they were in the past. Box A holds five doughbait jars or three dip bait jars. Box B holds nine doughbait jars or six dip bait jars. If you live close enough to Kansas, the regional boxes are usually the least expensive. We always work to ship at the lowest cost for our customers.